The Country of Origin Effect in Dolce & Gabbana’s Commercial, “DG Loves China”
In a Tortoiseshell
In this excerpt of her essay, Yuxi Zheng solidifies her thesis by analyzing scenes from Dolce & Gabbana commercials. Yuxi takes special care to break down the minute details of each scene to explain the messages conveyed through the dialog, acting, and directorial edits. By engaging in this close looking, Yuxi makes an astute argument that explains why D&G was not able to create an advertisement that successfully catered to the intended Chinese audience.
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